Industry Reading
Curated articles from Campaign India, Exchange4Media, Impact Magazine and other leading publications — relevant to airport advertising, OOH and marketing in India.
OOH advertising spends crossed Rs 4,500 crore in 2024, registering double-digit growth driven by transit media, digital screens and airport-led inventory. Industry leaders are unanimous that 2026 will be a stronger year, with digital fatigue and rising mobility working in OOH's favour.
Read full article on Exchange4Media →Apollo Tyres, Volkswagen and other marquee brands are increasing airport advertising budgets, targeting post-security, lounge and boarding gate touchpoints to engage both domestic and international flyers. Laqshya Media CEO notes the boom started well before the festive season.
Read full article on Campaign India →From tree-blocked hoardings to airport baggage belts transformed into Pride-themed runways at Goa Airport, 2025 saw outdoor advertising move far beyond scale and visibility. Brands leaned into realism, humour and cultural timing to earn attention rather than demand it.
Read full article on Exchange4Media →The Pitch Madison Advertising Report 2025 confirms OOH advertising revenue grew from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024 - two consecutive years of double-digit growth. New airports and metro rail expansion are cited as key growth drivers, with DOOH now contributing 22% of total OOH AdEx.
Read full article on Exchange4Media →Cathay Pacific used Flight Information Display Systems (FIDS) near departure gates at Delhi's IGI Airport to deliver real-time, contextually relevant messaging to departing passengers. The campaign targeted specific flights and highlighted in-flight hospitality, dining and entertainment - creating connection at the exact moment of travel decision.
Read full article on Campaign India →According to the FICCI-EY M&E report, OOH grew by 10% in 2024 to reach Rs 5,920 crore, with digital OOH contributing 12% - up from 7% in 2023, marking a staggering 78% growth. Times OOH COO Rohit Chopra says marketers are taking the medium more seriously than ever before.
Read full article on Exchange4Media →IOAA and Campaign India's session on OOH Advertising brought marketers together to demand a unified measurement currency. 'OOH works, maybe even better than other mediums at times. However, the industry hasn't professionalised itself enough, leading to distrust and no common metrics.' - Indrajit Sen, Executive Director, IOAA.
Read full article on Campaign India →Volkswagen's Head of Marketing reveals airport advertising constitutes a major share of their OOH budget - cities like Mumbai and Delhi account for nearly 60% of air travel in India. With focused, captive audiences and premium placements, airports are becoming the go-to medium for brands targeting high-value consumers.
Read full article on Exchange4Media →All articles are sourced from their respective publications. DAGMAR Media does not claim ownership of any external content. Click any article to read the full piece on the original publication's website. Sources include Campaign India, Exchange4Media, Impact Magazine and Outdoor Asia.